Goldenlay Omega 3 Eggs deliver one third of daily long chain Omega 3
A new egg containing the highest ever level of Omega 3 in an egg is now available on shelf in major supermarkets across the UK.  Launched by Britain’s biggest egg producer, Noble Foods, new Goldenlay Omega 3 Eggs contain one third of the recommended daily intake  of Omega 3 and will, say the company, make its new egg the easiest way of consuming important amounts of Omega 3. 
Nutritionist Liz Tucker welcomes the new egg.   She says, “These new Goldenlay Omega 3 eggs are fantastic because natural food sources are always a better option than supplements or fortified foods because the Omega 3 from a natural source is easier for our bodies to absorb.  The Goldenlay Omega 3 Egg provides a rich source of Omega 3 and offers a good mix of the best type of Omega 3 – long chain essential fatty acids including DHA and EPA.  Overall a good level of Omega 3 intake – over 450mg a day  can help heart health  and may boost concentration and learning abilities in children.”  
Goldenlay Omega 3 Eggs provide the perfect opportunity to boost Omega 3 intake in children.   Mums are already widely aware of the potential benefits to brain health in their children , and already give their children between one and three eggs a week, most often as breakfast at the weekend.
Goldenlay Omega 3 Eggs have a high level of Omega 3 because of the Omega 3  in the feed the hens eat.  Already experts in the nutrition of hens for many years, Noble Foods have developed a newly formulated feed containing enriched levels of Omega 3, and says Noble Foods technical director Andrew Joret, who perfected the new feed ration, “It’s a fairly simple equation – in that what goes in to the hens comes out in the eggs. So hens eating our new Omega 3 rich feed are naturally producing eggs with higher levels of Omega 3.  And the hens are benefiting too – they’re also enjoying the health benefits of increased levels of Omega 3 in their diet and we’ve noticed a marked improvement in the hens’ bone strength.”
Joret concludes, “Children in particular find it difficult to eat enough Omega 3, with many parents reverting to supplements rather than good wholesome food.  These new eggs are a fantastic solution for mums as we’re not asking them to change their families’ eating habits  – just to change the type of egg they’re eating.”
Goldenlay Omega 3 Eggs are available from Asda, Tesco, Sainsbury’s and Morrisons Nationwide at about £1.80 for half a dozen.  
What is Omega 3?
 Omega 3 is healthy fats that our bodies can’t make.  We have to eat enough Omega 3 in our daily diet because of their many health benefits.
Why do we have to boost our dietary intake of omega 3?
 Our Western diet is very rich in Omega 6 fatty acids (from red meat, cereals, and the cooking oils) but our diet should contain the same amount of Omega 3 as Omega 6, so we should all eat more Omega 3 to restore the balance between the two.
What are the different health benefits of Omega 3?
 Having the right level of Omega 3 is beneficial to your heart, joints and brain.
(a) The Heart
Omega 3 fatty acids help to maintain a healthy heart by lowering blood pressure, by reducing the risk of stroke and reducing the inflammation process in arteries. Omega 3 also helps to reduce the risk of fatal cardiovascular disease.
(b) The Joints
Omega 3 fatty acids can help reduce the severity of inflammation so can help reduce the symptoms of patients suffering from arthritis, a chronic condition causing inflammation and deformity in joints.
(c) The Brain – learning and concentration
Sufficient levels of Omega 3 intake is widely understood to boost concentration and learning abilities in children.
Goldenlay Omega 3 Eggs Survey
Key findings
October 2007
Goldenlay Omega 3 Eggs conducted an Online Survey via BIA Research of 750 mothers during October 2007 to establish current usage of eggs and knowledge of Omega 3 consumption in relation to eggs.
Half the mothers (375) had children aged 5 – 10, while the other half had teenagers aged 11 – 16.
 Four out of five of mums indicated that nutrition was important to them when planning the family’s diet and especially important for their children
 Probiotics and Omega3 were seen as being the two most important elements to include when planning the family’s diet.   Fruit and vegetable consumption was ranked as least important – behind probiotics, Omega 3, vitamins, and calcium and protein
 Most mums (over 70%) actively look to include Omega 3 as part of their family’s diet
 Four out of five mothers find it difficult to ensure that their children get enough Omega 3 in their diet
 More than eight out of ten (85%) of mums believe that Omega 3 to be a fish oil which is good for the brain.  Others understood it was a fatty acid with a wider range of benefits
 Mums see oily fish and fish oil supplements as the best way of giving their families Omega 3 but 55% of mums say their families actually get their Omega 3 through spreads and margarines
 Three out of five mums said they would be likely to buy a special free range egg with good levels of Omega 3 in it
 Mums say most children eat between one and three eggs a week, with weekend breakfast the most popular time to eat them, and boiled and scrambled the most popular ways to eat eggs
 Eggs retain their popularity and place in mums’ hearts with more than 80 per cent agreeing that eggs are an inexpensive way of giving good nutritious food
Omega 3 and Goldenlay Omega 3 Eggs
– the facts

www.goldenlay.co.uk

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