RDA Organic introduces new additions to the family: Sqqquishy & Squeeezy

RDA Organic (http://www.rdaorganic.com), the UK’s fastest growing organic drinks producer, successfully introduced two ‘firsts’ at the recent Food & Drink Expo 2008 and the Natural & Organic Products Show*.19-05-2008

The UK’s first chilled organic kids drinks - RDA Organic Sqqquishy smoothie and Squeeezy juice – contain only 100% pure organic fruit. Increasing the family-appeal, the packaging for the new range is a first in the UK market, featuring a patented automatic closure valve that makes the packaging virtually spill proof, simple to use, hassle-free for parents, and fun for kids.
Following more than 12 months of research, RDA Organic has responded to demands from parents for honestly priced, real organic fruit juices without additives or concentrates.
Addressing a gap in the market for a trustworthy, credible brand with high kid and parent appeal, RDA Organic Sqqquishy smoothie (blackcurrant, apple and banana) and Squeeezy juice (mango, apple and orange) were developed to provide kids with one portion of their daily fruit requirement and their RDA (recommended daily allowance) of vitamin C. In line with the entire RDA Organic product range, the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’.
The unique packaging format offers parents additional value: children are encouraged to ‘squeeeze’ or ‘sqqquish’ the pack to drink the juice. If the drink is dropped or put down it won’t leak making it perfect for the lunchbox and even in the back of the car on the way to school. RDA Organic Squeeezy and Sqqquishy adhere to government school standards and are lunchbox and vending machine friendly, making them the convenient and healthy option for children.
Patrick O’Flaherty, managing director of RDA Organic, said: “The overwhelmingly positive response from retailers and other manufacturers at the Food & Drink Expo reinforced our belief that now is the perfect time to launch our new kids range. We have built up great brand recognition among consumers and there are increasing calls for real, honest, tasty products that are made from 100% organic fruit rather than concentrates and artificial additives. The spill-proof packaging adds further value to the proposition, which is already making a valuable addition to the chilled juice and lunchbox sectors within stores across the country.”
RDA Organic Sqqquishy smoothies and Squeeezy juices are conveniently packed in multipacks of four and are currently stocked in Waitrose and Ocado.com, as well as various independent chains in the UK (from April 2008 the RDA Organic range is also available in Ireland).