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The best thing since sliced bread


World’s first bagel protector developed as sales of the American classic soar 15-08-2012

Brits are traditionally known for enjoying white loaves, English muffins and crumpets but new research has revealed that the UK is in the grips of a bagel boom as sales of the bread-with-a-hole have nearly doubled (44 per cent)1 in the past year.  More Brits are now living the American dream as 209 million1 bagels are bought each year at the expense of white bread loaves and soft rolls where sales have fallen by two per cent and eight per cent1 respectively. 

In response to this rising trend, bagel experts New York Bakery Co commissioned a team of product designers to create the world’s first bagel protector to celebrate 4th July and make sure bagels stay in the best possible shape whilst on the move.  Each protector matches the distinctive round form of a bagel complete with a trademark hole in the middle and includes a wipe clean surface for writing down the chosen filling recipe. 

Following in the footsteps of the banana protector, the innovative storage solution is the first of its kind and the perfect upgrade from the traditional lunchbox for school, work or days out.  The bagel protectors will initially be offered as an exclusive trial via the New York Bakery Co Facebook page before a larger in-store roll-out is considered for 2013.

Pauline Clément, Brand Manager for New York Bakery Co, comments:
 
“We were thrilled to hear that bagels are literally rolling off the shelves across the UK so set about developing this innovative design so that Brits can enjoy our authentic bagels just the way they should be, whether at home or on the go.  The New York Bakery Bagel Protector is a world first, and if it proves popular with our Facebook fans we will definitely consider making it available in bagel aisles across the country.”

Bagels are no longer only found on the breakfast table to be toasted and accompanied by smoked salmon or cream cheese as almost half (48 per cent)2 are enjoyed as a modern alternative to the lunchtime sandwich or snack throughout the day.  To match these growing mealtime occasions, bagels are now available in a wide variety of savoury flavours including wholemeal, multi-seed and onion.

This increase in bagel eating Brits, at the expense of more traditional breads, is just one example of how American foods are becoming more prominent in the UK diet.  Over three quarters (78 per cent of Brits)3 felt their taste in food had been influenced by our neighbours across the pond in the last five years with coffee and a muffin and a hamburger and skinny fries replacing more established British cuisine including tea and scones and fish and chunky chips.

The top ten most popular American-style foods in the UK were revealed as being:

1. Hamburgers (57 per cent)
2. Bagels (25 per cent)
3. Fried chicken (21 per cent)
4. Hot dogs (18 per cent)
5. Tortilla chips (14 per cent)
6. Waffles and maple syrup (14 per cent)
7. Muffins (11 per cent)
8. Cupcakes (11 per cent)
9. Apple pie (11 per cent)
10. Peanut butter and jam (4 per cent)

For more information or for your chance to pick up one of the limited edition bagel protectors, visit www.facebook.com/newyorkbakery.





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