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Industry asks kids what they want to eat


A one-day conference will present food manufacturers with an insight into developing healthy foods for children - by asking the young consumers directly what they want.22-04-2008
Children are the trickiest of consumer - they have strong ideas about what they want to eat and are especially susceptible to marketing and trends, but if they receive inadequate nutrition their development can be seriously impaired.
The Food For Kids conference, planned by Leatherhead Food International (LFI) for June 18, aims to answer the question: 'How do we make sure that they are having a nutritionally well balanced diet that they will actually enjoy?'
LFI has teemed up with Consumer Knowledge Centre, which works with children on product development on an international basis. The highlight is an interactive session, where a group of children will themselves develop healthy foods that they would like to eat.
Read the full story at: - http://www.foodnavigator.com/news/ng.asp?n=84797-leatherhead-healthy-foods-children
Source: - http://www.foodnavigator.com
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