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Early Years Cook's Training
Grub4life offer a range of specialist cookery master classes and ...
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Children's groups call on CAP to protect kids from 'junk food' advertising
The Children's Society, NCB and the Children's Food Campaign are among the organisations that have called upon the Committee of Advertising Practice to change its code of practice so that 'all children are properly protected from junk food advertising'. 01-07-2009
A letter signed by six organisations representing UK children's rights states: ‘We believe that all children and young people under the age of 16 have a right to be protected from unhealthy food marketing' and calls for amendments which remove the current ‘loopholes' which excludes older children.Christine Haigh, coordinator of the Children's Food Campaign, which coordinated the letter, said: ‘Given the poor diets of many of the UK's children, and the rising tide of childhood obesity, it is vital that all children are protected from advertisers aggressively promoting junk food.'She added: ‘It is ridiculous that UK law protects children up to the age of 16 from junk food advertising during children's television programmes, yet marketers have a free-for-all when it comes to other media, such as the internet and text messaging.' Source : Marketing Magazine 23/06/09 and to read the full story:
http://www.marketingmagazine.co.uk/news/rss/915318/Childrens-groups-call-CAP-protect-kids-junk-food-advertising/ Nigel Denby's comment: you don't have to be an advertising executive to see that there clearly are a lot of loopholes which allow manufacturers to communicate their marketing messages to children and this does need to change but wouldn't it be great if we could work together to use the marketiers skills to communicate sound healthy eating messages to our children?
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