World Cup attacked for unhealthy sponsors

www.gdaguru.com today reports that campaigners claim that FIFA has scored an "own goal" by agreeing sponsorship deals for the 2010 World Cup with companies that sell unhealthy products.  10-06-2010

In a story from news.bbc.co.uk, the World Cancer Research Fund criticised the governing body for partnering with the likes of Coca Cola, McDonald's and Budweiser.
 
It said the tournament should be an opportunity to promote active lifestyles.

Teresa Nightingale, the charity's general manager, said: "There is no doubt that when it comes to the fight against childhood obesity, football can be a force for good because it is a type of physical activity that is accessible to almost everyone.
 
"I am sure many children will be inspired by the skills of the likes of Rooney and Messi and try to repeat them in their back gardens and local parks in the same way as their parents and grandparents once tried to emulate Maradona and Pelé."
 
But she added: "It is disappointing that these companies have been chosen as sponsors and partners.
 
"The FIFA website describes sponsorship as an opportunity to promote brands on a global basis and we would argue that it is a real own goal to be giving this opportunity to companies that are known for unhealthy products."

With thanks to news.bbc.co.uk.

To read the full story go to:
http://news.bbc.co.uk/1/hi/health/10176403.stm