ALPRO SOYA LAUNCHES TASTY ALTERNATIVE FOR TOTS

www.grub4life.com  reports that Alpro soya has launched Junior 1+ soya milk alternative, specifically for children aged one year and above. The first of its kind, Junior 1+ aims to provide parents with an alternative to dairy for infants aged 1 years old and above.15-07-2010

Alpro soya Junior 1+ has been created for children on a dairy-free diet, particularly those with lactose intolerance or an allergy to cows’ milk protein. It also has many benefits for children who are following a vegan or vegetarian diet as it is a source of healthy plant protein. It can be used as a main milk source from the age of one and can be introduced as part of a healthy diet from the age of six months as an ingredient.
The tasty milk alternative is packed with soya bean goodness, like all Alpro products, but the Junior 1+ recipe has been developed to meet the nutritional needs of young children. As toddlers require a high level of energy for development, the product has increased calorie content in comparison to standard soya milk. Alpro soya Junior 1+ also contains calcium and vitamin D to support children’s bone health, added iron to aid normal brain development and B vitamins which are important in vegan and vegetarian diets.

Alpro soya Junior 1+ is now on sale in Morrisons stores in a 1L carton priced at £1.35, and will be launched in Tesco & Sainsbury’s later this year.